Company targets deeper market reach with plans to scale distributor network and expand across lifestyle technology categories  

New Delhi: Sunshine Telelink, known as the house of brands for URBAN, Inbase, Arrow, Willsun, and iPak, is strengthening its nationwide presence with a sharper focus on distribution growth and expanding its lifestyle technology ecosystem. Marking a major milestone in its 20-year journey, the company has inaugurated a new corporate office in Chennai to support its growing operations and partner network across India.

The inauguration ceremony was attended by AIMRA Founder Chairman and CAIT Vice Chairman Mr. Kailashji Lakhyani along with several industry leaders and distinguished guests. Over the years, Sunshine Telelink has built a strong position in categories such as smart wearables, mobile accessories, and lifestyle technology products through brands like URBAN and Inbase.

The company currently has a retail footprint across more than 15,000 counters nationwide and presence in select international markets. Starting its journey with a retail store named Mobile Link, Sunshine Telelink gradually expanded into multiple product categories and established itself as a recognised player in the smart wearables industry.

Speaking on the occasion, URBAN co-founder Aashish Kumbhat said the new office reflects the company’s long-term vision of building a stronger and more connected ecosystem through innovation, partnerships, and wider distribution reach. The company now aims to build a network of over 1,000 distributors by 2027-28 while further strengthening its leadership in lifestyle technology.