AVNews24Desk
New Delhi: XElectron, one of India’s fastest-growing homegrown consumer electronics brands, has launched its first exclusive offline store at Spectrum Mall, Sector 75, Noida. The store is designed with multiple product experience zones, allowing customers to explore XElectron’s full range, including projectors, digital photo frames, LED TVs, and portable monitors. Each zone helps visitors see different sizes, designs, and specifications up close.
The store also features India’s first dedicated Projector Experience Centre, where customers can experience projectors in a real home-theatre-style setup. This helps buyers understand actual visuals, sound, and performance before making a purchase.
Projectors have grown from being a niche product to a popular entertainment solution across India. Since introducing the LED projector category in 2013, XElectron has seen increasing demand from consumers aged 18–50 for OTT viewing, gaming, and family entertainment, with interest in both urban and rural areas.
Speaking about the launch, Mr. Gagan Sharma, Managing Director of XElectron, said, “This store brings our products closer to customers. The Projector Experience Centre allows them to see how a projector performs in real-life settings, which has been our main goal. We are seeing strong interest from a wide range of users, and this store gives us a chance to engage with them better.”
With this launch, XElectron is also inviting franchise partners and dealers to join its wider retail expansion plan, strengthening offline presence while continuing its e-commerce growth.
Store Address:
XElectron Experience Centre, LGF 22, Spectrum Mall, Sector 75, Noida, Uttar Pradesh 201307.
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