Vijayawada: U&i, India’s leading gadget, accessories, and consumer electronics brand, has announced the launch of its first exclusive retail store in Vijayawada. The inauguration was marked by a grand ceremony attended by popular Telugu actress Nabha Natesh along with Mr. Paresh Vij, Director of U&i.

With over 150 exclusive stores across the country, U&i is expanding its footprint further by making its wide range of products—spanning audio devices, wearables, and lifestyle gadgets—more accessible to customers in Andhra Pradesh. The new outlet, located at NTR Complex, Governorpet, will showcase the brand’s latest launches as well as its best-selling products, all under one roof.

Speaking at the event, Mr. Paresh Vij, Director of U&i, said, “We are thrilled to bring our very first exclusive store to Vijayawada. This launch marks an important milestone in our retail expansion journey, and we are confident that customers here will embrace U&i’s products with the same enthusiasm and love that we have received across India.”

The Vijayawada store, named Mahadev Marketing and operated by U&i’s retail partners Mr. Jashvant Mali and Mr. Prakash Mali, represents a significant step in the brand’s retail growth strategy. Their strong expertise in the local market is expected to boost the brand’s presence and help build stronger connections with customers in the region.

The new store is also part of U&i’s broader vision to enhance its direct-to-customer (D2C) presence through exclusive retail outlets in key Indian cities. Customers in Vijayawada can now walk in, explore the products first-hand, and make well-informed choices with the guidance of U&i’s trained staff.