Rajasthan Royals players unveil Luminous’ latest solar and energy solutions along with a nationwide marketing campaign to accelerate rooftop solar adoption.

Special Pink Promise jersey launched for India’s T20 Premier League to promote women-led clean energy initiatives.

Delhi/Jaipur, 18th March 2025: Luminous Power Technologies, a leading energy solutions company, has strengthened its partnership with Rajasthan Royals as their Title Partner for the 18th season of India’s T20 Premier League. This collaboration aims to drive solar energy adoption across India through innovative products and strategic marketing initiatives.

At a recent event, Rajasthan Royals players—Sanju Samson, Nitish Rana, and Tushar Deshpande—along with CEO Jake Lush McCrum and key Luminous leadership members, unveiled Luminous’ latest range of solar and energy solutions.

These include the futuristic EVO and ZELIO S Inverter Series, the high-performance EON Topcon Solar Panels, and the revolutionary AmpBox gel battery technology, all designed for superior efficiency in India’s extreme weather conditions.

Luminous also introduced a 360-degree marketing campaign aimed at positioning itself as India’s Solar Expert by addressing consumer concerns around cost and complexity. The campaign leverages digital platforms, on-ground activations, and media engagement to educate and inspire consumers to switch to solar energy.

Promoting Sustainability Through Cricket
Furthering their commitment to sustainability, Luminous and Rajasthan Royals unveiled a special all-pink Pink Promise jersey featuring a solar panel-inspired design. The initiative, in collaboration with the Royal Rajasthan Foundation, focuses on training rural women as solar engineers and bringing solar power to underserved communities. As part of the campaign, for every six-hit in a designated match, Luminous will power six homes in the Sambhar region.

Voices from Leadership
“India’s solar sector is transforming rapidly, and Luminous is committed to driving this change,” said Preeti Bajaj, CEO & MD, Luminous Power Technologies. “Through our partnership with Rajasthan Royals, we aim to inspire millions of cricket fans to embrace clean energy and make sustainable choices.”

Neelima Burra, Chief Strategy Transformation & Marketing Officer at Luminous, emphasized the campaign’s impact: “Cricket unites millions, and through this partnership, we are not just showcasing our solar innovations but also educating and engaging consumers on sustainability. Our integrated marketing approach, spanning OTT, TV, offline, and digital platforms, will create widespread awareness and brand trust in the solar sector.”

Rajasthan Royals CEO Jake Lush McCrum highlighted the partnership’s larger vision: “Cricket has the power to drive meaningful change. Our association with Luminous goes beyond sponsorship—it’s about leveraging innovation and sustainability to create real impact. Together, we are shaping a cleaner, greener future.”

By combining cutting-edge technology with impactful social initiatives, Luminous Power Technologies and Rajasthan Royals are set to accelerate solar energy adoption across India, empowering communities and fostering a more sustainable future.