New Delhi, April 29, 2025 – Beauty tech platform Kult has raised $20 million (over ₹170 crore) in a significant Series A funding round led by Dr. Payal Kanodia and Ms. Aishwarya Bansal from the M3M Family Office. The round also saw participation from the leading investment firm Venture Catalysts. This infusion of capital is set to fast-track Kult’s growth plans and strengthen its position as a premium, tech-first player in the Indian beauty space.

Kult plans to onboard over 700 premium, handpicked beauty products from global brands by the end of 2025. The platform aims to process more than 10,000 orders per day while scaling its team to over 200 skilled professionals across sourcing, engineering, product development, and user experience functions.

Founded by Karishma Singh and Ruchika Pallavi, Kult blends artificial intelligence with expert recommendations to offer personalized skincare solutions and a seamless shopping experience. Its technology-driven interface showcases products on diverse Indian skin tones, making beauty discovery more intuitive and inclusive. The platform is supported by a growing network of over 300 global beauty experts.

The leadership team will now expand with Dr. Kanodia and Ms. Bansal joining Kult’s board. Highlighting the company’s mission, co-founders Singh and Pallavi stated, “We’ve built Kult to be a technology-first solution that makes beauty easier to navigate and more inclusive for Indian users. Our focus is on personalized discovery because beauty should work for you, not the other way around.”

Dr. Kanodia emphasized Kult’s future potential, saying, “This is the next evolution in online beauty—where data-driven personalization meets human insight. The strong traction from repeat users confirms the need for such a focused and niche platform.” Ms. Bansal added, “Kult’s clarity of vision and commitment to empowering users through informed choices truly sets it apart in the beauty-tech segment.”

The funding comes amid rapid growth in India’s beauty and personal care (BPC) sector, which is projected to hit $30 billion by 2027 at a CAGR of 10%. The online BPC segment alone is expected to reach $10 billion, accounting for nearly a third of the total market—making Kult’s entry both timely and strategic.

The platform was officially unveiled at a launch event in New Delhi, where industry stakeholders and early partners were introduced to Kult’s vision, technology, and curated product ecosystem.

About Kult:

Kult is an app-first, next-generation beauty platform redefining how Indian consumers experience skincare and cosmetics. By combining immersive technology, intelligent curation, and a personalized approach, Kult is set to make beauty more accessible, inclusive, and innovative.