New Delhi: Dylect, a leading Indian consumer electronics and automotive tech brand, has launched its nationwide campaign ‘Scam Ya Dash Cam’ featuring Rannvijay Singha. The campaign focuses on road safety and encourages Indian drivers to use dash cams to protect themselves from on-road scams, accidents, and disputes. It highlights the risks drivers face every day on busy and chaotic roads, showing how the absence of visual proof can make honest drivers vulnerable.

Watch the campaign film here: https://www.instagram.com/p/DL9K8avNZR0/ and https://www.instagram.com/p/DO3SVXQDNm1/

The campaign film, shared on social media, presents real-life situations where dash cams can provide crucial evidence. Dylect’s dash cams come with advanced features such as Full HD night vision, Sony Starvis 2 sensor, loop recording, G-sensor, and parking surveillance, making them an essential tool for protection and accountability on the road.

Anuj Bhatia, Founder of Dylect, said, “Our goal is to offer tech solutions that make roads safer. This campaign and dash cam launch empower drivers, reduce on-road scams, and ensure that the truth is always recorded.”

The campaign was created and executed by Art-E Mediatech, a top digital and marketing agency.

Tejender Sharma, Co-Founder, explained, “We wanted to show the tension and helplessness drivers feel when facing on-road scams. The Dylect Dash Cam becomes the hero, giving drivers control and protection instantly.”

With traffic rising and roads becoming more unpredictable, Dylect Dash Cams give drivers peace of mind and clear, undisputed evidence in case of any incident, making every journey safer and more secure.