New Delhi: Art-E Mediatech, a leading integrated creative, media, and MarTech agency in India, has won the full creative mandate for Dylect, a prominent lifestyle tech brand, following a multi-agency pitch. Under this mandate, Art-E will manage Dylect’s end-to-end marketing strategy, including creative planning, social media management, media buying, influencer collaborations, performance marketing, brand campaigns, and digital ad production.

The agency will focus on positioning Dylect as the go-to everyday tech companion, leveraging insight-driven campaigns to highlight its lifestyle-enhancing innovations. By combining creativity, technology, and market intelligence, Art-E aims to deliver narrative-led campaigns that engage consumers consistently across digital and offline platforms.

Rohit Sakunia, Co-Founder of Art-E Mediatech, stated, “Our goal is to move beyond conventional storytelling by blending consumer insights with the latest marketing tools. We focus on crafting narratives that genuinely connect with Dylect’s audience across the right mediums.”

Anuj Bhatia, Founder of Dylect, added, “We sought a partner that mirrors our values of innovation and consumer-first thinking. With Art-E Mediatech, we found that alignment. We are confident they will bring our vision to life.”

The partnership aims to roll out impactful, insight-led campaigns showcasing Dylect’s innovations in consumer durables and automotive solutions.

About Art-E Mediatech:
Art-E Mediatech is an integrated marketing and technology agency that blends art, media, and tech to create emotionally resonant campaigns. It partners with global brands to craft strategic, innovative, and consumer-focused solutions.

About Dylect:
Dylect, by eTrade, embodies the philosophy “Comfort Through Innovation,” offering purpose-driven lifestyle tech products such as dash cams, vacuum cleaners, tyre inflators, portable fans, and solar lights designed for smart, efficient living.